Fabletics is finally launching its store in the UK, and this is a big deal. With over 2 million VIP members globally and millions more captivated customers, the reputation of the brand precedes it. And the fashion-forward, performance-driven brand has arrived at 83/85 Regent Street ready to disrupt.
Fabletics’ fresh new London home, boasting 2 floors and 224 square metres of retail space, has plenty to explore. With an exclusive VIP shopping event taking place on 25th November, the grand opening will sit across 26th – 28th November, and will offer an incredible 50% discount throughout, a free pair of leggings or shorts for the first 100 customers on each day, and a limited edition Fabletics “Hello London” tote bag, while stocks last. There’s also exclusive in-store classes hosted by leading London barre studio DEFINE London, all bookable through Eventbrite.
There’s many reasons why we are huge Fabletics fans here at Gold Flamingo HQ. Everything about Fabletics is guided by the core philosophy that everybody deserves to look and feel their best. The focus isn’t solely on creating exceptionally high-quality, practical pieces – this is a given, as far as the brand is concerned. It’s also about delivering it with style, and with an accessible price tag. The shapes and sizes are inclusive, the comfort is reassuring and energising, and the designs are phenomenally fashionable. It’s motivation through attire, and Fabletics have spearheaded this evolution of activewear beyond the gym, and into every walk of life.
Founded by Adam Goldenberg and Don Ressler 8 years ago along with Kate Hudson, Fabletics has expanded in uniquely smart ways. Its foundation is its flexible VIP membership, offering huge advantages like 20-50% discounts in store, exclusive product drops, and special invitations to in-store events. VIPs also have full access to on-demand workouts via the Fabletics FIT app. The membership credits are redeemable against outfits or items, and there is a convenient option to skip the month without charge for the more unpredictable lifestyles.
The brand has also innovated manner of shopping. A technology-driven approach dominates in-store, using proprietary tools to deliver a true omnichannel experience. Omnishop allows customers to request different sizes and colours, check stock, and engage in styling tips without leaving the fitting room, while Omnisuite allows associates to help customers shop the site and arrange free shipping to their doorstep. Touch screens throughout the stores guide shoppers to the right products for their needs, preferences, and purchase histories. The result is futureproof - a confident, frictionless experience through a seamless link between online and retail activity.
If you’re anything like us, one visit will have you yearning for the yoga mat, or even bracing for bootcamp – the chore has been transformed to a creative, comforting, and rewarding ritual. Whether you’re a fitness fanatic, or someone with an allergy to the gym, Fabletics innovates the way you think about and embrace activewear and the active lifestyle. The best part? You’ll look Fabletically fabulous doing it.
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