Amika has set up shop at London’s NoHo Showrooms to offer visitors a chance to discover new products from the brand, shop the range, and experience some exciting in-person treats on 30th June at 46 Great Titchfield Street.
The Amika pop-up will offer fans and newcomers to the brand alike a chance to discover their wash day routines, enjoy complimentary hair styling, and even brave a free ear piercing. The pop-up will run from 12:00 to 15:00, with Amika products on sale throughout.
Some of the spotlight ranges include The Kure, Amika’s hair repair solution with supercharged ingredients to achieve the strongest, healthiest-looking hair possible, and the best-selling Signature for go-to essentials for every stage of the hair care routine. We’re particular fans of the Mirrorball collection, which effectively boosts shine by up to 45% from every angle, with almost immediate results.
Amika will also be demoing Hydro Rush, the new collection built for those with dry, textured, or coarse hair offering silicone-free intense moisture boost for long-lasting hydration.
You can find the Amika pop-up at NoHo Showrooms, 46 Great Titchfield Street, London W1W 7PT, tomorrow from 12:00 to 15:00 – make sure you don’t miss it!
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