Teen beauty company Indu has launched on the 13th of September and will host its first ever pop-up, 'The Indu Pop-up Launch Party', to raise brand awareness.
The pop-up will offer an immersive experience to guests, including personal shopping, influencer attendance, food and drinks as well as four experiential zones: a content zone, an arcade zone, a bathroom zone for product discovery and a cube zone for product purchasing.
Indu is owned by industry experts, Feelunique co-founders Aaron Chatterly and Richard Schiessel along with Reena Hammer, previously Managing Director of beauty destination Urban Retreat and Global Director of Soho House.
The innovative brand is created for and driven by teenagers as research shows 73% of teens want a product specifically made for them. The Indu teen committee is built up of 150+ global and diverse makeup and skincare enthusiasts, aged 13-17. The brand has been dubbed as "The Huda Beauty For Teenagers”.
Indu's Skincare Collection includes core skincare items such as the Universal Cream Cleanser, Clarifying Gel Cleanser, Universal Soft Cream Moisturiser, Clarifying HydroGel Moisturiser and Cleansing Pads.
Indu will launch a 'Colourless Collection' of makeup-skincare hybrid products on the 4th of October and a Makeup Collection on the 25th of October at its four-day pop-up in Covent Garden.
Aaron Chatterley, Feelunique and Indu co-founder, said: “We are so excited to be bringing indu to teens with the support of teens. Teen beauty is an under-served market and brands just haven’t resonated in the past. indu will change that. The concept started with my teens who expressed on a family holiday that there were no brands that were made specifically for them or were formulated for their skin needs. Over the last 2 years we’ve worked incredibly hard with teens to pinpoint exactly what teens want and what a teen brand needs; we are so proud to present indu – an age-appropriate brand that parents will understand, trust, and teens will know it is truly for them.”
When: 25 - 28 October 2023
Where: 42 Sheldon Street, Covent Garden, London, WC2H 9HJ
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