As Amazing Jane unveils its spectacular AW23 collection, it celebrates empowerment, authenticity, and innovative safety alongside its stylish and ever-popular activewear offering.
Amazing Jane is slowly but surely transforming the fitness industry. Its ethos is rooted within energising women to lead healthy, active lifestyles through the power of clothing – and enabling them to look incredible while doing it.
Though targeted at women experiencing changes caused by pregnancy, peri and post menopause, and other shape-altering life events, there’s an intentional universality in the appeal of the activewear. The use of high-tech fabrics, tummy control panelling, and cellulite-smoothing materials are designed to trigger motivation and inject confidence into the lives of teens and women in their 60’s alike. Amazing Jane reminds women that they aren’t ever a ‘Plain Jane’ – they are already ‘Amazing’.
The Rise Leggings (RRP £45) are made from 360 Stretch technical fabric, with a high waist, tummy control, and side and waist pockets. They are squat-proof, and work to smooth cellulite and add shape with their unique multi-seam design. The best-selling style of 2022 comes in full-length and 7/8 length, in 7 sizes ranging from 6 to 18-20.
The Marie Active Tank (RRP £30) is a fitness wardrobe must-have, created with premium breathable fabric that eliminated cling and static. Its hem shape detracts attention away from the hips, and the under arm shape avoids gaping to offer the perfect fit. The highlight is the fantastic tie back feature, which allows the top to be worn in three different ways for functionality. It comes in in 7 sizes ranging from 6 to 18-20, as with most Amazing Jane pieces, for full accessibility and universal wear.
Also as part of the newest collection, the Maya Lounge Set (RRP £40) is worth a look. It’s designed to be worn for lounging or sleeping, and its super soft fabric and dreamy colourway makes it perfect for breezy summer evenings or cool autumnal nights.
September 2021 saw the launch of TrackHer Leggings, and the TrackHer campaign geared around boosting the confidence of women exercising alone. High compression, high waisted and ideal for any fitness activity, but more specifically, they come with a concealed “TrackHer” pocket. This is a small, hidden pocket designed to be the correct size for a GPS personal tracker, such as a Tile personal tracker. When set up with their emergency contact, each woman using a device would be trackable in the event of an emergency. The location of the pocket is unknown until the buyer receives their purchase.
If there’s any doubt of brand authenticity, its catalogue of imagery should put that fully to bed. The models used in product photography and campaign material aren’t models in the traditional sense – they are actual Amazing Jane customers, proudly demonstrating the real look and wear of the clothing without the airbrushing, adjustments, and inauthentic posing. The brand is as real as it gets.
You can shop the latest from Amazing Jane, as well as their best-selling Rise Leggings, online directly from Amazing Jane.
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