The globally acclaimed jewellery brand Pandora brings its new Christmas campaign ‘Loves, Unboxed’ to life through an experiential pop-up that looks like a huge Pandora jewellery box and showcases the emotional and sensorial aspects of unboxing and receiving a Pandora gift.
The 10-day experiential pop-up aims to blend art with the personal touch of jewellery crafting.
The event is created in collaboration with the agency Backlash, where the public is invited to step into an oversized Pandora jewellery box.
Inside, visitors will immerse themselves in an art installation that celebrates the different interpretations of love, as imagined by five of the UK’s “most exciting up and coming artists”: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.
The pop-up will also offer visitors the chance to create their own piece of art through a bespoke interactive platform, which they can display on digital screens surrounding the exterior of the pop up, or print their designs off as personalised wrapping paper for a loved one.
The pop-up will be London’s largest digital gallery, as the digital art creations inside will be projected onto 8 by 3 meters digital canvases on the exterior.
Sarah Chenery, Marketing Director at Pandora UK & Ireland, said: “We are delighted to be working with Backlash on this innovative activation. At the heart of our Christmas campaign is the idea of celebrating all types of love and we wanted to bring this concept to life for consumers in a fun and engaging way."
"Pandora is a brand which celebrates self-expression, and so we’re particularly excited to be working with five talented artists who have all interpreted the concept in their own unique way, whilst also giving consumers the opportunity to do the same.”
Katie Peake, Creative Director & Founder of Backlash, adds: “Pandora’s global festive campaign is ‘Loves, Unboxed’ which is a celebration of all the different types of Love shared and experienced across the festive season through gifting a Pandora piece to a loved one. Working with this global campaign I developed a highly visual interpretation of this called ‘The Art of Loves’, which is an experiential campaign inviting guests to participate in sharing their creative interpretation of love and the joy of unboxing a gift at Christmas within a ‘phygital’ environment.”
When: 9 - 19 November 2023, 11am - 7pm Mon - Wed & 11am - 8pm Thurs - Sun
Where: Potters Field Park, South Bank, London
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