In an exciting move into the real life world, long-standing jewellery favourite Abbot Lyon has opened its long-awaited flagship store in one of London’s favourite shopping destinations, Westfield White City. It comes just in time to celebrate Christmas with the brand new collaboration with Stacey Solomon, who has composed a spectacular collection that’s perfect for festive gifting season.
Abbott Lyon entered the jewellery and accessory scene in 2015, with a focus around experiencing the luxury look and feel without the excessive price tag. A core part of the personalisation scene, its founders developed a passion for on-trend designs that are both perfect for every-day wear, but also make for an incredible way to gift a love one a truly meaningful, individually crafted piece.
For fans, the store is an embodiment of the key values of Abbott Lyon, with the in-store experience giving customers the chance to shop the wide range of jewellery and watches, and design, build, and order their custom name jewellery to be delivered directly to them. It also offers the opportunity to create bespoke custom pieces with the in-store jeweller, to be built in front of the customer for an extra special touch.
Abbott Lyon operates with a dedication to quality, ensuring that jewellery won’t tarnish or fade, remains water, sweat, and heat-resistant, and is only made from high-quality plating. Sustainability has never been more important to the brand, creating its pieces from high-quality recycled materials, arranging delivery in luxury recyclable packaging where possible, and only working with suppliers who adhere to high social and working standards.
Best-selling items include the brand new Clover Customer Name Bracelet (£69), the Aqua Crystal Heart Bangle (£69), and the Pearl Link Belgravia 36 watch (£149). For Christmas, the personalised Advent Calendar (£450, now £249) is available in both Gold and Silver, is customisable with initials and birthstones of choice, and features the most-beloved pieces designed to layer and mix and match.
Abbott Lyon’s flagship store can be found at Westfield London, 1081 Ariel Way, London W12 7GF, and you can browse and shop the incredible pieces online here.
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