LEGO Group celebrates this year’s Build To Give initiative with a romantic pop-up installation on the South Bank in the form of a big 3D LEGO heart with an interactive building station.
Visitors can take pictures with the heart and build their very own work of art at the LEGO-building area, all for an excellent cause too.
Anyone can get involved with the initiative by using any LEGO bricks they have lying around the house to create a heart and share it on social media using the hashtag: #BuildToGive.
For every heart built and shared, LEGO will donate a sets of bricks to various charities across the UK. Now in its seventh year, the Build To Give campaign has seen over 6.5million sets of LEGO delivered to charity since 2017. This year LEGO plans to donate 1.5million sets to those in need.
The LEGO heart will travel across the UK and pop-up in Glasgow on 18-19 November and Cardiff on 23-24 November.
When: 15 November 2024
Where: South Bank, London
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