L’Oréal Paris launches Infallible Matte Resistance Lipstick with pop-up at Outernet

L’Oréal Paris build on their launch of Infallible Matte Resistance Lipstick with an incredible new brand experience launching at Outernet. Taking place across two full days in The Now Building at Outernet London, the L'Oreal Paris experience evokes the stunning architecture of Paris across our floor-to-ceiling wrap-around screens. Experience the magic of Paris, city of love.

The beautiful spectacle which transitions from sunrise to sunset also features the latest iconic ambassador for L’Oréal Paris, Kendall Jenner, alongside an equally mesmerising and iconic Eiffel Tower sequence.

 

The space also hosts the online viral sensation Citroen 2CV Infallible Matte lipstick car, now in real life. The car swept across our screens earlier this year, leaving a lipstick trail of is it real or not? The Parisian theme would of course not be complete without free café au lait and macarons and an opportunity to claim your very own Matte Infallible lipstick – Because you’re worth it.

 

Joanna Pope, Sales Business Manager Outernet London said: Earlier this year L’Oréal Paris created a CGI animation featuring a giant Infallible Matte Resistance liquid lipstick riding on the back of a car, leaving a smudge resistant trail behind. At Outernet London we wanted to build on that brilliant campaign by bringing the whole idea into real life. Through L’Oréal Paris’ show stopping creative and experiential production customers will be fully immersed in the brand as we combine the physical and the digital in the Outernet buildings. It has been a pleasure to work with L’Oreal Paris creating something innovative and bold for visitors and customers. 

 

 Amelie Fortier-Cyr, General Manager for L’Oréal Paris UK&I said: “The inspiration behind partnering with the Outernet was not only to evoke the magic and aspiration of the L’Oréal Paris brand here in London, but to demonstrate our shared passion for innovation.”