Gymbox, the popular fitness brand, partners with Morley’s, the cult south London-born classic chicken shop, to transform a takeaway into a gym with The Big Chicken Shop cycling Challenge, ‘Willy Wonka’ style boxes, free wings and Gymbox membership giveaways, in a bid to promote a healthy food-exercise balance.
Gymbox launches the ‘Made for London Life’ campaign with a collaboration with Morley's, designed to highlight the “highs and lows” of London life.
Between 24 January and 31 February, 200 'Willy Wonka' style Gymbox day passes will be hidden inside boxes of Morley’s chicken, for the chance to find a “golden Gymbox ticket” inside.
Existing Gymboxes customers can show their gym app and receive free wings when they buy a meal at any Morley’s branch until 11 February, with the code, “bossmangymbox101”, which will be delivered in a box with the slogan “Legs at 10am. Wings at 2am”.
The campaign will start with a launch event at Morley’s 1 February where guests can compete in a cycling speed challenge for the chance to win a year’s free Gymbox membership. Everyone participant, regardless if the win or not, will receive free wings and a day pass. The fitness event will have an assault bike set up, a live DJ turning and a variety of free goodies for attendees to take home.
Rory McEntee, Brand & Marketing Director at Gymbox, said: “here’s not many establishments that represent the heart of the local community in London more than Morley’s, so we’re buzzing to team up with these chicken shop legends. From smashing wings to smashing the gym, we’re here to celebrate the balance in everyday life."
Shan Selvendran, Morley’s Managing Director, added: “Like Gymbox, we have a loyal and dedicated fan base, and love the community and support the brand fosters. Collaborating this season — when the mantra should be balance, not beating yourself up - makes so much sense.”
When: 1 February 2024, 6pm - 8pm
Where: Morley’s Brick Lane, London E1 6RF
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