Lush opens Shrek inspired Fairground Pop-Up to launch latest collection

For DreamWorks Animation’s Shrek fans enjoying the Easter Holidays in London, the city of Duloc will be arriving in the heart of Soho, with a fairground inspired experience to celebrate the launch of the upcoming Lush x Shrek collaboration.

Open for six weeks, this pop-up is designed to make visitors feel as though they have stepped right into a fairground far, far away.

The pop-up at Lush Studio Soho is open for customers to get hands on with interactive games perfect for children and adults alike, with all fans of Shrek and Lush able to win Lush x Shrek product prizes.  Shrek fairground inspired games will include ‘Hook a Donkey,’ HoopLa games with prizes to win and plenty of photo opportunities including an enchanted magic mirror.

During their visit, attendees can also shop limited edition products from the Lush x Shrek collection.

 

About the Lush x Shrek collection: 

Just like onions, this collection has layers. Inspired by Shrek’s journey from a self-loathing to a self-accepting ogre, the range aims to bring joy and Shrek’s irreverent humour to the worlds of beauty and wellbeing – showing that there is no one way to be beautiful and feel good – wellness can be a swampy ogre bath too!

The new, limited-edition collection features Get Out Of My Swamp shower slime, Shrek Swamp bath bomb and Fiona shower gel, complete with new and exclusive fragrances, as well as returning favourite scents for Gingy and Donkey bubble bars.

The Fiona shower gel has a light, fresh and fruity scent of lime and green grass, featuring lime, pine and buchu oils and mango leaf absolute, while Shrek Swamp is scented with rich, deep chocolate mixed with a refreshing, minty and spicy top note thanks to peppermint, pink pepper and vanilla.

Lush’s best selling Mask of Magnaminty face and body mask, fondly referred to as ‘Shrek Pack’ by customers in South Korea for its ogre-like green hue, will also be donning a special Shrek label to celebrate the collaboration. With over 1,000 five-star reviews on the Lush website, the mask is a customer favourite worldwide for those with oily, acne prone skin.

 

When: 22 March - 3 May 2024, 11am - 6pm, Monday - Saturday

Where: 67-71 Beak St, Carnaby, London W1F 9SW

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