Expect a live DJ, freshly prepared drinks, and an exclusive preview of the ‘Postcards from Paradise’ collection including the chance to chat to Loz.
Visitors will have the opportunity to try on he 57-piece resort collection, inspired by coastal landscapes and tropical islands, receive styling consultations from the 4th team, and shop in store using a 15% one-time discount code and free delivery. There are also prizes to be won, such as a chance to win a 500-pound in-store voucher.
Oh, and the best part - the first 100 people through the door get a free 4th goody bag packed with summer goodies and 25% off their next order.
Pawan Khosla, owner and chief executive of 4th & Reckless, said in a statement: "Collaborating with Loz Vassallo for a second collection and opening our first pop-up shop is incredibly exciting. It provides our customers with a fresh way to engage with our brand, showcasing the quality and innovation that define 4th & Reckless.
“Our philosophy is centred on 'buy now, wear forever,' as we strive to create considered clothing that tells a story and offers exceptional value. At the core of our ethos is our originality and authenticity, we consistently push boundaries to remain ahead of our competitors. We’re actively broadening our scope and are positioned for pivotal growth this year- we can’t wait for launch.”
Over the past year, the brand has experienced exceptional growth and now operates globally with offices in Bangladesh, China, Turkey, and Los Angeles. Current stockists include Asos, Selfridges and Bloomingdale's, plus it has strategic partnerships with Anthropologie, Urban Outfitters, Namshi, Iconic, David Jones, Nuuly and Saks.
When: 3-5 May 2024
Where: 19 Greek Street London W1D 4DT
Tickets: free here
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