Face the Future online retailer will bring back its 'On The Road' pop-up this year to help consumers discover the latest beauty products, trends and innovations. The pop-up will come to three UK cities and showcase prestige beauty brands, such as Eucerin, La Roche-Posay, Dibi Milano, Opatra, Oskia, Lyma, Monpure and Nuxe.
Visitors will have the opportunity to explore new skincare and self-care brands and receive free skincare consultations, a skin analysis from advanced skincare technology brand OPATRA and personalised skincare advice and product recommendations.
Guests will also have the chance to take part in a competition to win a skincare bundle "worth hundreds of pounds" and play 'Spin The Wheel' to win beauty products worth up to £50.
This is the second edition of the roadshow, with the first one taking place in August last year reaching around 25,000 people.
Julia Barcoe-Thompson, Co-founder and Director at Face the Future, said: "We are delighted to be going On The Road again in June. Our first 'On The Road' experience last year was fantastic and allowed us to meet so many new and existing customers."
"This activation is perfect for such a range of individuals, from those who don’t know where to start to those who have a fantastic regime in place but aren’t getting the results they want or just need affirmation that what they are using is having the desired result. We will be bringing our skin analysis machine with us, and our online and clinical experts will be on hand to carry out individual consultations. We are also including haircare for the first time this year so we can support for all self-care needs."
"Last year we managed to reach over 1.8 million people across all our 'On The Road' marketing activities and engage with about 25,000 people. This year will have a greater focus and will be more informative for those individuals we engage with and more rewarding for us as we’ll be able to do what we do best, give individualised support, advice, and guidance."
"We were so busy last year, and although the campaign was a huge success in terms of meeting people and having initial conversations, we didn’t have the quality time needed to really engage with customers in detail, evaluate their self-care needs and talk about how we could help".
"So, this year, we are doing quality over quantity and really demonstrating our expertise."
When: 22-29 June 2024
Where: St James Quarter, Edinburgh - 22 June
Battersea Power Station, London - 27 June
Trafford Centre, Manchester - 29 June
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