Drybar, the hair styling brand, is partnership with Boots to launch an exclusive pop-up
Boots, the Mecca of all beauty brands has a partnership with air styling brand Drybar that runs weekly styling services. They are now opening a temporary pop-up for guests to be able to try the brand's premium products and services, get top tips and leave with freshly styled hair.
Customers will be able to book complimentary hair styling appointments (available on a walk-in basis, free of charge with no purchases required) as Drybar will showcase its best-selling products such as Prep Rally Prime & Prep Detangler, Jump Start Quick Dry Blowout Serum, and The Double Shot Blow-Dry Brush.
Furthermore, anyone who purchases any two haircare or styling products from Drybar will receive a free best-selling, Detox Dry Shampoo Travel Size worth £13.
The activation strengthens the brand's partnership with Boots, after launching its range at Boots stores in Brighton, Bromley, Derby, Edinburgh, Nottingham, Tunbridge Wells and Warrington, as well as online.
When: 28-30 June 2024
Where: Boots, 26 Electric Boulevard, London, SW11 8BJ
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