Nespresso UK & ROI has partnered with Change Please, a social enterprise that aims to end homelessness through the power of great tasting coffee, to launch a collection of Nespresso for Change Please coffees and accessories. Nespresso will take over Outernet for a week-long immersive and thought-provoking pop-up to highlight the realities of those experiencing homelessness.
Nespresso has committed to support the Change Please Foundation with a minimum donation of £1 million annually. The donation will go towards helping those who are experiencing homelessness with barista training, a living wage job, mental health support and onward employment opportunities.
Outernet's public galleries feature giant Ultra HD screens where 360 cutting-edge audio-visual stories will play, highlight the partnership, the pressing issue of homelessness, and the important work of Change Please over the past decade. The experience shows the perspective of someone sitting on the ground to visually represent how homelessness feels. Then the view is raised up to symbolise hope.
Guests can shop Nespresso for Change Please coffee sleeves and accessories at the on-site pop-up retail shop, as well as on-the-go Nespresso for Change Please co-branded coffee blends from a pink coffee van.
Cemal Ezel OBE, Founder and CEO of Change Please said: "This partnership goes beyond simply selling great coffee, it's about using the power of business to drive social change and improve the lives of those most in need in the UK and Ireland. Through this collaboration, we are joining forces to reach Nespresso’s loyal customer base and capitalise on its authority on the UK coffee market, to encourage consumers to support the cause and implement change through something as simple as their morning cup of coffee.”
Anna Lundstrom, CEO for Nespresso UKI said: “The UK is a nation of coffee lovers. It's a daily pleasure that brings people together and sparks conversations. At Nespresso, we're proud to support Change Please, an organisation that harnesses the transformative power of coffee to tackle homelessness. Through each sip, we're not only savouring a delightful brew but also contributing to positive change in our communities.”
Back in 2015, the social enterprise Change Please started with a single cart in Covent Garden but it grew with backing from The Big Issue.
When: 28 June - 6 July 2024
Where: Outernet London, Tottenham Court Road Station, Charing Cross Road, London, WC2H 8LH
Liked this post? Follow this blog to get more.