Medik8 partners with re:act, leading digital agency, to celebrate its bestselling Crystal Retinal with OOH pop-up activations in London and Manchester.
The aim of the Next-Generation 'Out-Of-Home' (OOH) Retinal experience is to introduce skincare-savvy consumers to the 'Crystal Capsule' and encourage them to learn more about retinal.
The pop-up will be designed as a futuristic, interactive gamified capsule, offering a complimentary consultation, through an iPad quiz, to determine their personal retinal strength, suitable for both new and experienced vitamin A users. Visitors will also. receive deluxe samples of Crystal Retinal. Plus, one lucky winner per day, per location, will be in with the chance to win an 'exclusive prize'.
This activation is part of a larger social campaign celebrating the 15th anniversary and building brand awareness.
The Crystal Retinal serum is designed to deliver "optimal retinal potency for visible age-defying results" and is available in a choice of five strengths, allowing users to work their way up to experience progressive results without irritation.
Deluxe samples of Crystal Retinal 3 and 6 will be available at all 77 Space NK UK stores from the 2nd of July, available while stocks last.
Founded in 2009, Leading British skincare brand Medik8 is dedicated to producing science-based, cutting-edge, results-driven skincare products with the best ingredients at the right strengths.
The brand formed a new Global Advisory Board earlier this year, to help educate its community on the benefits of their products, where Dr Ewoma Ukeleghe, award-winning medical and cosmetic doctor based in the UK, joined along with US-based dermatologist Dr Gabriella Vasile, who specialises in cosmetic and surgical dermatology. They are Medik8’s global ambassadors and advisors, helping build brand awareness.
Simon Coble, Chief Executive Officer of Medik8, said: "We're a proud partner to Space NK and are thrilled to bring our age-defying expertise to the Space NK consumer through interactive, educational and in-person experiences."
Emma Bate, strategy director at re:act said, “Partnering with Medik8 for this immersive out-of-home experience is super exciting for us at re:act. This OOH experience showcases Medik8's amazing Crystal Retinal product while giving people a chance to try them out and experience a consultation.
We want to make Medik8 a staple of consumers’ skincare regimes and this opportunity allows us to give people the chance to try the innovative Crystal Retinal."
Heather Bloomfield, head of communications at Medik8 added, "Our community is at the heart of everything we do, and, with re:act’s help we're bringing in-person experiences through interactive, educational pop-ups to our customers. As part of our Retinal Revolution, we're excited to bring our iconic Crystal Retinal serum to life. The futuristic gamified capsule pod is designed to encourage users to learn more about retinal, the superior molecule to retinol and experience unmatched age-defying skincare."
When: 6 - 7th July 2024, 9am-7pm on Saturday and 10am-5pm on Sunday
Where: Battersea Power Station
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