Sol de Janeiro has partnered with Lookfantastic to celebrate the launch of its Cheirosa 48 Perfume Mist through an exclusive pop-up, bringing their sultry, Brazilian summer vibes from Rio directly to London.
An immersive beauty event offers a fun-filled weekend with a live DJ on-hand playing feel-good tunes, Sol de Janeiro icons, and unmissable beauty competitions.
Designed like an ice-cream truck, the activation also offeres custom-made ice cream inspired by the scent.
Here's what you can expect:
- Sol de Janeiro gelato ice cream - download the App and grab a free gelato ice cream in flavours inspired by the exclusive Cheirosa 48.
- Exclusive beauty treats - receive a free exclusive perfume sample of their latest Cheirosa 48 Mist (30ml)
- Win festival tickets - find a gold star on your ice cream tub and WIN 2 Reading Festival tickets for you and a friend.
Cheirosa 48 Perfume Mist celebrates the liberating energy of 1948, when the bikini was first spotted in Brazil. Tropical and juicy, this succulent fragrance opens with a ripe twist of guava nectar, while sunlit orchid blooms under a dreamy vanilla and pink musk cloud.
When: 20 July 2024, 11am - 6pm
Where: Battersea Power Station, Circus Rd W, Nine Elms, London SW11 8AL
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