Diet Coke has announced news that will be music to the ears of fans across the UK – from July, you’ll be able to pick up a personalised can or bottle, to truly enjoy your Diet Coke break, your way.
Eagle-eyed shoppers will now be able to spot a selection of over 150 named cans in stores up and down the country, ready to grab to really elevate Diet Coke breaks.
The Diet Coke personalised cans and bottles will be available until September, giving every DC-loving Tom, Dean and Sally (and many more!) the chance to grab one.
Additionally, Diet Coke is offering 4,000 opportunities to win a personalised can, for anyone not able to find their name in store. Simply purchase a Diet Coke, scan the QR code, download the Coca-Cola app and enter for a chance to win.
All entrants will also be automatically entered into a weekly prize draw for even bigger prizes, including hotel, spa and shopping experiences worth up to £5,000. Talk about the ultimate Diet Coke break!
Louise Maugest, Senior Marketing Director for Diet Coke, said: “We know how much our fans love a Diet Coke break – taking time for themselves in the midst of their busy lives – so, it made perfect sense for us to make that time even more special. We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in store by tagging @DietCokeGB.”
To celebrate the release of the personalised cans and bring the joy of a Diet Coke break done your way directly to fans, Diet Coke will be going on the road throughout July and August.
The Diet Coke Break, By You airstream trailer experience will be popping up in both central London and Manchester locations and will offer the ultimate Diet Coke break to everyone who passes by.
The airstream will include a Diet Coke relaxation zone for visitors to take a break, their way (with an ice-cold DC in hand, of course). Plus, there is even a limited number of manicure appointments available to book. Anyone who books themselves in will have the chance to enjoy DC-themed nail art, complete with one finger featuring a personalised initial in classic Diet Coke font.
Plus, every visitor will have the opportunity to leave with their very own personalised can to take away and treasure – or drink and enjoy!
The Diet Coke Break By You Airstream will be appearing at the following locations and nail appointments are bookable here via the Coca-Cola app.
- July 26th & 27th: Malaysia Square, Battersea Power Station, London
- August 3rd & 4th: The Trafford Centre, Manchester
The announcement follows the launch of the new brand campaign, Love What You Love, By You. Released earlier this year, Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, celebrating its consumers love of their iconic 'Diet Coke' breaks.
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