The Inkey List has partnered with bubble tea store T4 to open a one week pop-up to mark National Lipstick Day and celebrate the launch of its Tripeptide Tinted Lip Balms.
Customers who purchase a lip-inspired Bubble Tea will receive a free The Inkey List Tripeptide Tinted Lip Balm.
On the 29th of July, from 12-2pm, visitors to the pop-up store will receive scratch cards for a chance to win prizes including 10 free Inkey's Recipe Builder, five £50 Boots vouchers and many free T4 drinks vouchers.
More prizes are offered to people who will post a picture of their pout, tag The Inkey List and use the hashtag #myinkey as they will be entered into a prize draw to win a £100 Boots voucher.
The Inkey List is known for its innovative but affordable skincare and has launched the three new lip tints in May 2024. The British brand launched five years ago and this is the first time it entered colour cosmetics.
The Tripeptide Plumping Lip Balm Tints are meant to hydrate, repair, and plump lips, leaving them naturally fuller with a hint of colour and are described as a non-sticky alternative to lip gloss. They are priced at £11 and are available to shop at Boots.
Neil Brading, Marketing Director at The Inkey List, said: "We’re so excited to be partnering with T4 - our main goal is to bring our products to the consumer in a fun and experiential way, which we’ll be doing throughout the week with free prizes up for grabs for our visitors.
By partnering with like-minded companies that fit into our customer's daily lifestyle, we can connect with a new audience while still surprising and delighting our current customers."
When: 29 July - 4 August 2024
Where: T4 Liverpool Street, 8 Brushfield Street, London
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