OUAI launches NEW Hair and Body Mist and brings St Barts Sunset Beach Club pop up to Covent Garden

Feel like you went all the Ouai to St. Barts

Cult hair care brand OUAI are celebrating the NEW Hair and Body Mist with a St Barts Sunset Beach Club pop up to immerse your sense in a sun-soaked paradisical destination and take you on an instant OUAI-cation.

 

The pop-up will offer visitors the chance to view and purchase the entire OUAI collection, alongside a bar serving free drinks and deckchairs to relax in the sun.

Be transported to the ultimate summer destination while enjoying Ouai Goodies and a drink. Plus, the first 200 people will get a special gift.

Whisking you to a tropical place far, far away, the St. Barts Hair and Body Mist (97ml) is a fragrance bursting with notes of orange oil, salty ocean breeze and sweet dragon fruit, orange blossom, tuberose and musk.

 

The brand was founded by stylist to the stars Jen Atkins. OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care.

 

The pop-up will then move to James St. Quarter in Edinburgh on the 6th of August.

 

The activation follows another pop-up with Space NK from 5 - 7 July at Westfield White City and Space NK Liverpool 12 - 13 July.

Vacay is only a spray a-Ouai!

 

When: 2 - 3 August 2024, 10am - 8pm

Where: East Piazza

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