Batiste, the world's no. 1 dry shampoo brand, is opening a pop-up to offer samples and help consumers keep their hair feeling fresh throughout festival season, to "own the occasion and express themselves confidently".
Visitors will receive free samples of Batiste's bestselling Dry Shampoo and get the chance to enjoy quick touch-ups at the hair station.
There will also be photo opportunities at their instagrammable flower wall and a live DJ to "keep the energy high". Don't miss a special appearance by the Batiste mascot.
Batiste was launched in the 1970s by Schwarzkopf and began as the branded alternative to using talcum powder to cleanse hair and prolong time between washes. Today, Batiste sells in over 90 countries transforming hair instantly, effortlessly, internationally.
The pop-up will also open in Leeds at Briggate Central Section from 16-17 August.
When: 9 - 10 August 2024, 10:00 until 18:00
Where: Soho Square, London
Liked this post? Follow this blog to get more.