Sculpted by Aimee, the popular makeup and skincare brand by beauty entrepreneur Aimee Connolly, will host its first pop-up at the Carnaby Street Flagship to help consumers find their perfect foundation match.
For one weekend only, Sculpted by Aimee Make-Up Artist team of pros will be on hand to help visitors find their perfect match from our collection of over 100 shades and finishes. They are encouraged to ditch their mismatched foundation and swap it for a full size of their perfect shade of the brand’s best-selling HydraTint, available for to the first 100 people in line on each day.
On arrival, guests will receive a ticket to Trade Your Shade and get to enjoy bubbles, sweet treats, exclusive offers and music from their resident DJ.
How it works:
- 1. Register your interest
- 2. Visit your local Sculpted flagship store (see dates below)
- 3. Bring us a base, any base
- 4. Find your perfect match from our complexion collection
- 5. Get your FREE full-sized foundation
Offer is valid for the first 100 people on each day at their flagship locations only. To redeem, you must bring an unwanted or mismatched foundation to trade.
A study by SemRush data shows that 80% of people are wearing the wrong shade as over 16,000 Brits each month search online "How do I find the correct foundation shade?".
Sculpted was first launched in Boots in 2019 and opened its flagship at Carnaby in London in November 2023, which expanded in May 2024 to include an event space on a second floor for educational workshops and masterclasses. The brand has reached the no 1 Beauty Brand in mass cosmetics, amongst many global competitors in just a few years.
Camilla Purkis-White, Brand and Marketing Director at Sculpted By Aimee, said: "Our community comes first in everything that we do. We're super excited to bring Trade Your Base to our flagships and put our product to the test against other complexion products.
"Consumer events & incentives are so important for us and are a great opportunity for us to spend time together and for our community to connect with one another. This activation supports our recent 360 summer campaign, Sculpted Shade Club which includes OOH, billboards, transportation advertising and experiential activations across Manchester and London."
When: 17 - 18 August 2024
Where: Sculpted By Aimee Foubert’s Place Carnaby, 20 Foubert's Pl, Carnaby, London W1F 7PL
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