VIEVE, Jamie Genevieve’s makeup brand, is doing its first-ever roadshow 'VIEVE on Tour' across the UK to celebrate the launch of its first-ever foundation, the Skin Nova Complexion Balm.
Guests can enjoy personalised shade matches, free gifts, and a competition to win of a personal shopping experience.
The pop-up will offer free samples of the new Skin Nova Complexion Balm and visitors who shops there will also receive a Sunset Blush Balm in Cherub and VIEVE bag.
Founder Jamie Genevieve, Scottish makeup artist, will also be present at every location for a meet and greet.
The pop-up will stop in four locations:
- Covent Garden, London - 30 August 2024
- The Bullring, Birmingham - 1 September 2024
- Liverpool ONE, Liverpool - 6 September 2024
- The Trafford Centre, Manchester - 8 September 2024
Founded in 2020, VIEVE is known for its range of vegan and cruelty-free cosmetics, and its bestsellers are the Modern Mascara, Sunset Blush Balm, Lip Dew, Skin Nova Primer and Dimension Face Palette.
This is their "biggest launch to date" and the balm promises medium-to-buildable coverage, combining luminous pigments with nourishing, high-performance ingredients for a "natural-looking, second-skin finish that feels as good as it looks".
The pop-up has been developed by creative marketing agency Backlash.
When: 30 August 2024
Where: Covent Garden Piazza
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