Spotify Advertising launches its first UK OOH campaign this week across London.
Spotify’s latest campaign aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments like Black Friday, the Festive Season, and the New Year.
To celebrate, the ‘Q4 Is Calling’ experience will see Spotify give one of London’s iconic red phone booths a festive makeover – transforming it into a miniature winter wonderland.
Upon entering the phone booth, visitors can pick up the ringing phone and will be greeted by the iconic voice of Spotify’s AI DJ, X. By pressing any key, visitors will be able to trigger different soundbites – from insights to fun surprises and sweet treats.
A snapshot of insights from Spotify’s Q4 Activation Guide for 2024:
- It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month.
- 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping
- 57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy
Ed Couchman, Head of Sales for UK & Northern Europe at Spotify, said: “We’re thrilled to launch Spotify Advertising’s first-ever OOH campaign in the UK to educate marketers around how the festive season starts early on the platform. With our ‘Q4 Is Calling’ campaign, we’re showcasing the insights and trends that Spotify can provide through a fun and interactive experience that speaks to the creativity and positive space we can offer advertisers and the success that media campaigns on Spotify provides. By bringing to life the festive season and spotlighting how Spotify adds more to your mix, we hope advertisers take away the need to get started on their festive campaigns to effectively reach their audiences now while they’re in this festive mindset and shopping for the season.”
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