Pringles and global men’s health charity Movember are opening a “Scan and scran café” to encourage men to check in on their loved ones.
The pop-up is designed to help guests have potentially tricky conversations about mental health.
It is opened by retired England footballer and mental health advocate Jimmy Bullard. He will serve food and chat to attendees.
Diners will be shown how to scan a QR code within the moustache in the Pringles logo on select tubes. The code allows people to access the Movember Conversations tool, which provides advice and guidance on how best to check in with your mates.
The “Scan and scran café” will operate through a "pay with a post" system, by which visitors are asked to post on their social media channels about the experience to spread awareness in lieu of payment.
The menu is made up of British dishes including sausage baps and egg mayo sandwiches.
The event is launched following research by Pringles which found almost half (47%) of British men find it hard to ask a friend or loved one if they’re OK, and almost three quarters (71%) said they could be better informed on how to talk to someone struggling with their mental health.
The study, which was based on responses from 2,000 people, also revealed that almost one in five aren’t confident they could spot the signs of a friend or loved one struggling with their mental health. Around one in five men admit they’ve never had a conversation about mental health.
Seanáin Mcguigan, brand manager for the UK and Ireland at Pringles, said: “We are excited to partner with Movember and open the doors to our café. With our research showing how difficult it is to start conversations around mental wellbeing, we hope to welcome as many visitors as possible, to showcase the power of connection and encourage people to check out Movember’s Conversations tool by giving our beloved Mr P a scan.”
Pringles and Movember have teamed up each year since 2020 to encourage people to get together, share and talk when they need help. The partnership has raised over £1m in Europe, which has gone towards funding Movember’s work.
Anne-Cecile Berthier, country director UK and Europe at Movember, added: "Our partnership with Pringles is about finding ways to help us feel more connected. Speaking about mental health and checking in with your mates are some of the most important things we can do."
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