Dermatologist-led skincare brand Dr Sam’s is opening a new pop-up at Westfield London to celebrate its launch at Sephora.
The pop-up will allow guests to learn about Dr Sam’s, access expert skincare advice, and have a chance to win a selection of prizes in the brand's bespoke 'unlock the secret to flawless skin' lockers.
As part of its launch, Dr Sam’s will also be unveiling its new and improved AI-powered ‘Routine Finder’, which asks a short series of questions on current skincare concerns before prescribing users with a tailored routine to transform their skin.
The new skin analysis tool has taken over a year to build, and can measure and review the skin in detail. It also includes a skin coach to track and measure the progress in the seven areas of skin concerns, including radiance, texture, wrinkles and redness.
The pop-up has been developed by creative marketing agency Backlash, which specialises in creating pop-up experiences.
After seeing her patients struggle to find the right skincare for their concerns and to effectively dose active ingredients, Dr. Sam Bunting decided to launch her own brand in 2018.
The new pop-up comes after the brand launched at Sephora last month, sharing that is has already outperformed all targets while also selling out of its hero SKUs in the first two weeks.
As part of the lead-up to the pop-up, Dr Sam Bunting, cosmetic dermatologist and founder of the brand, appeared at the Sephora Beauty Hub at White City on 17 October. Bunting was joined by “skinfluencer” Mille Mae – @lifewithmils – to officially launch the brand in Sephora.
Sarah Boyd, Managing Director at Sephora UK, said: "We are thrilled to be stocking Dr. Sam’s award-winning, science-led skincare exclusively at Sephora UK as part of our commitment to providing our customers with new disruptive and exciting brands.
"Dr. Sam is not only one of London’s leading dermatologists but has also become a trusted voice of authority in the skincare world.
"We are excited to add the brand to our curated skincare portfolio, and have no doubt that her products will be flying o the shelves."
When: 31 October - 3 November 2023
Where: Westfield London
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