Jo Malone London’s Christmas Special goes live
British fragrance and lifestyle house Jo Malone London launches their Christmas campaign with a gold-toned pop-up in a corner of Covent Garden.
Why tune into a gameshow when you can star in one instead? Come on down to Jo Malone London’s immersive Christmas Special and discover the the magic they deliver.
The immersive activation will showcase the luxury brand’s festive scents and Christmas gifts, such as gift sets for the whole family, colognes, candles and diffusers.
Visitors can step through an entrance framed by presents piled high, scan a QR code and register at the entrance to their luck with a fun prize wheel to see what they could win (and every one’s a winner!), such as deluxe samples or a £10 gift card.
Attendees can then step onto the set for a photo moment to share with friends and family.
Inside the pop-up guests can purchase the festive collection, such as their popular Advent Calendar, design Christmas postcards and tags, and enjoy the immersive Jo Malone experience with a little extra 'razzle-dazzle'.
The pop-up was designed by experiential agency Backlash and will also visit St James Quarter in Edinburgh from 5th to 15th of December.
When: 31 October - 24 November 2024
Where: Covent Garden Piazza, London WC2E 9DD
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