Pepsi is taking over the office and inviting consumers to have some some frosty workplace fun. The brand is opening a pop-up in Soho that is a fizzy drink lovers heaven offering their signature drink and a snowball fight experience within an ‘office’ setting.
Visitors at the experience will be able to take part in games and challenges including Silence that Call’, ‘Whiteboard Wipeout’ and ‘Knock the Can into Jan’. Guests can also enjoy cocktail sampling and take advantage of merch giveaways.
Steven Hind, Senior Marketing Director, Beverages UK and Western Europe said: “The festive season is all about making memories and having fun with those we love, and taking the time to enjoy the festive season."
"As December hits, we know that a lot of things – whether that be work, studying or working out, can very much feel like a January problem as we all look to prioritise those precious moments together instead. Our Christmas ad really brings to life this ‘tools down’ mentality to prioritise enjoyment during the festive period, while also embodying our brand ethos of being ‘thirsty for more’.”
The campaign is handled by Pepsi’s in-house creative agency, Sips and Bites.
Matt Watson, ECD at Sips&Bites, said: “There is no better feeling than slamming that Out of Office on and skipping into the festivities, right?! “It can wait” is that mentality. So, we wanted to double down on this feeling, and celebrate this world left behind because we are going all in on fun and enjoyment. It’s Christmas after all.”
So wrap up, roll up and get ready for PEPSI OF-FIZZ XMAS PARTY!
When: 9 - 12 December 2024
Where: 59 Greek Street, Soho, London, W1D 3DZ
Tickets: Free here
The Of-Fizz Snowball Fight Activation is only open to guests aged 18+, One ticket is required per group of x 4 people and the experience will last between 75 mins – 85 mins.
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