The Ordinary Unlocked Offers an Immersive Pop-Up Experience

The Ordinary is anything but ordinary. It is clinical skincare with integrity, an ever-evolving brand with one or two ingredients formulas and THE destination for Skincare, Makeup, Hair, and Body solution. This week they are hosting a large-scale brand activation in London, centred around the future of skincare — where curiosity and innovation take centre stage.

The event will feature a variety of curated moments across two days dedicated to consumers.

Guests will be fully immersed in The Ordinary, with exciting highlights like showcases of their latest launches, interactive gamified experiences, and plenty of food and drinks to enjoy.

Visitors can be a part of this special brand moment and embark on a sensory journey that brings the brand to life.

On Saturday & Sunday, the pop-up will offer consumers engaging panel talks, opportunities to explore The Ordinary through fun, interactive elements, and the chance to enjoy branded facials performed by industry experts.

Product Discovery: Be among the first to trial the latest formulation from The Ordinary; The Ordinary’s GF 15% Solution and discover the science behind a lineup of The Ordinary’s most-loved formulations.

Express Facials: Treat yourself to a 25 minute hydrating and clarifying facial with an expert facialist, featuring a collection of The Ordinary’s most-loved products.

Educational Masterclasses: Led by The Ordinary experts and renowned beauty experts covering topics such as regimen building, common skin care concerns and misconceptions as well as skincare for teens and how to achieve glowing skin.

Masterclass Schedule

Saturday 25 January

12:00 - 13:00: Introduction to Skincare with The Ordinary. Hosted by The Ordinary lab team

14:00 - 15:00: Skincare for Pre-Teens and Teens: Do I Really Need 10 Steps? Hosted by The Ordinary lab team and Dija Ayodele

16:00 - 17:00: Busting Myths on Skincare for Black and Brown Skin. Hosted by The Ordinary lab team and Dija Ayodele

Sunday 26 January

11:30 - 12:30: Radiance: The Science Behind Glowing Skin. Hosted by The Ordinary lab team

13:30 - 14:30: Introduction to Skincare with The Ordinary. Hosted by The Ordinary lab team

15:30 - 16:30: Signs of Aging: When Should I Start Using Age-Supporting Skincare? Hosted by The Ordinary lab team and Sali Hughes

When: 23 - 26 January 2025, 10:30am - 3pm

Where: Protein Studios in Shoreditch

Tickets: Free here

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