Ariana Grande is the new face and brand global ambassador for world’s most iconic luxury jewellery brand Swarovski and together they launched a 16-piece Capsule collection with crystals and hearts, inspired by the love of music and old Hollywood glamour, joyful self-expression and a shared love of music. To showcase the new jewellery collection Harrods department store hosts a "joyful pink pop-up".
The collection was co-created by Ariana and Swarovski’s Global Creative Director Giovanna Engelbert, collection puts the shining beauty of clear crystals and Swarovski Crystal Pearls in the spotlight. From treble-clef ear cuffs to oversized heart necklaces, each glamorous design reflects Ariana’s passion and personality.
Photographers Mert Alas and Marcus Piggott have captured the black and white visuals which will be on display on Harrods exhibition windows.
The pop-up will immerse visitors in a pink Swarovski world, with furniture in Swarovski’s signature octagonal motif, Hollywood movie-set chairs and even a pink popcorn machine.
All customers who make a purchase will receive a gift bag embellished with metallicised pink ribbons and treble clef charms while the lucky first few in the queue will get an exclusive pink crystal-embellished sweatshirt.
When: 28 January 2025
Where: Harrods, 87–135 Brompton Road
, Knightsbridge, London SW1X 7XL
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