CHANEL launches the ROUGE COCO PLAYGROUND, an immersive experience in a new playground setting in Covent Garden.
The ROUGE COCO PLAYGROUND draws inspiration from the Rouge Coco Lipsticks: Rouge Coco, Rouge Coco Baume, Rouge Coco Shine and Rouge Coco Flash.
The lipsticks embody qualities of freedom, ease of use and effortless application. Join CHANEL to discover what makes Rouge Coco unique while exploring engaging and unexpected games.
The ROUGE COCO PLAYGROUND highlights the brand’s first flagship boutique presence in Covent Garden which was established over 10 years ago.
The playground design reflects the playfulness of Rouge Coco lipsticks, whose carefree spirit is captured with interactive experiences. This fun, relaxed atmosphere invites visitors to experience the lipsticks’ unique appeal.
Clients can explore the ROUGE COCO PLAYGROUND free of charge. They will be able to discover the ROUGE COCO lipsticks, play games, create their own playful Coco Ride content and enjoy scoops of the gourmet Coco Cream Sorbet.
SKATEBOARDING & ACTIVITIES:
Client entertainment will include live professional skateboarder performances where they will put their skills on display in the Piazza.
The performances will take place daily at: 12pm - 1.30pm, 2.30pm - 4pm and 5pm - 6.30pm.
Discover the ROUGE COCO lipsticks, play games, create your own playful Coco Ride content and enjoy scoops of the gourmet Coco Cream Sorbet.
SERVICES:
60 min Makeup Service (£60): At the ROUGE COCO PLAYGROUND, clients can book a bespoke one-to-one beauty service with a CHANEL make-up artist for 60 minutes to create a personalised make-up look inspired by Rouge Coco.
75 min Masterclass (£45): Alternatively, immersive make-up masterclasses can be booked for 75 minutes, starting in the Covent Garden boutique, where they will learn tips to create an effortless make-up look before exploring the pop-up space.
Bookings can be made on the Rouge Coco Playground homepage and fees for both services are redeemable against product at the pop-up, and include an elevated goodie bag.
EXCLUSIVE:
The ROUGE COCO PLAYGROUND will offer an exclusive Customisable Set adorned with a CHANEL lipstick charm that can attach to your bag. The set offers the choice of two lipsticks from the Rouge Coco collections.
Where: East Piazza, The Market Building, Covent Garden, London WC2E 8RF
When: Monday - Saturday: 10am - 7pm, Sunday: 12pm – 6pm
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