NYX Professional Makeup is launching their Barbie collection with a themed pop-up in Covent Garden
To celebrating the upcoming Barbie movie, the makeup and beauty brand NYX are bringing a ‘pink beach paradise’ to London, where visitors can trial and shop the brand’s limited edition Barbie The Movie make-up collection, in partnership with Warner Bros.
The Barbie beach club inspired pop-up store celebrates the film starring Hollywood A-listers Margo Robbie as Barbie and Ryan Gosling as Ken, ahead of the film’s impending release on 21 July.
Visitors can discover summer looks with makeup artists from NYX and enjoy a "photobooth, pool area and lifeguard tower where they can cool off with a slushy and a pair of sunglasses".
NYX’s Barbie collection is “inspired by the vibrant colours and electrifying energy in the movie” and features “a diverse cast of Barbies and Kens” in its campaign imagery.
The new Barbie the Movie collection by NYX boasts "bright Barbie Land colours" and comprises of:
- Two credit card-sized Eyeshadow Palettes with Barbie Butter Lip Gloss keychain attachment
- Barbie Flip Phone Mirror
- Barbie Jumbo Eye Pencil Kit/sticks in shades Vibrant Pink and Electric Blue
- Barbie On The Go Cheek Palette with two blushers and a highlighter to create “sunkissed looks”
- Black fake lashes featuring wisps of Barbie pink
- Two Smooth Whip Matte Lip Creams
NYX Professional Makeup x Barbie the Movie collection
The pop-up has been developed by creative marketing agency Backlash, which specialises in creating pop-up experiences.
Katie Peake, Creative Director at Backlash, said: “Everyone has been talking about the release of the Barbie movie, so it has been an absolute dream to work creatively with NYX to create a highly shareable pop-up experience that brings to life the energy of both the film and the beauty brand in a unique way.
"We want to take everyone on a journey where all are welcome to dive into the pink beach paradise and express themselves with NYX’s new beauty products”
Yann Joffredo, Global Brand president of NYX Professional Makeup, said: “As a beauty brand rooted in entertainment, we’re thrilled to partner with an iconic studio like Warner Bros on the new movie Barbie.
“The themes of empowerment and embracing inner beauty in the movie align deeply with our core values of advocating for self-expression and exploring your boldest potential.
"The new movie release has sparked so much nostalgia among its fans throughout the world and we’re excited to play a role in building upon this momentum even more."
When: 14 - 16 July 2023
Where: Covent Garden Piazza, London
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