Unearth your creativity with It’s Nice That and the LEGO Group at LDF
Relax and unwind in London’s newest botanical garden with beautiful blooms made of LEGO.
LEGO’s new immersive space in partnership with It’s Nice That for the London Design Festival is entirely free and is designed to resemble a blossoming community garden whereguests can build sets from LEGO’s Botanical Collection, which already boasts seven sets.
Visitors will be surrounded by beautiful brick-built blossoms as they build their own flowers using LEGO stems, petals and leaves, that will then live on the walls of a community garden. Drawing inspiration from the space, and with guidance from LEGO helpers, they are encouraged to sit down, find a moment of tranquil play and build beautiful blooms.
Inside the pop-up you can also explore the LEGO Adults Welcome range, a collection of LEGO sets designed to encourage relaxation, play and creativity. There will also be a photo booth, where visitors can take some fun snaps of themselves within The LEGO® Piece Garden.
What's more, you can also win botanical-themed artworks. To be in with a chance of winning, visitors simply have to place their finished flowers on the moss-filled LEGO Flower Wall, take a picture of their creation, share it on Instagram using the hashtag #LEGOPieceGarden, and @itsnicethat within an Instagram Story or feed post. The artists-in-residence, Charlotte Meiand Alec Doherty, will then choose their favourite flower and its creator will be given an original artwork by one of them.
During the production of this event, LEGO has have adopted a conscious approach: all the materials for the set design, signage, out-of-home banners, and printed items are recycled or recyclable, and will be disposed of responsibly, while the LEGO bricks will be re-used.
When: 16-24 September 2023
Where: Ace Corner, 149-150 Shoreditch High Street, London, E1 6JQ
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