A potato farm in the middle of the city, who would have thought?
Could you imagine a world with no chips?! Oh, the pain, the sadness! Luckily, McCain is bringing the farm to the city this weekend with Vinnie Jones.
Did you know that regenerative agriculture practices, such as planting wildflowers to attract birds and insects, rotating crops and then cultivating the soil less to help keep more carbon in, aim to improve soil health and increase the biodiversity to help protect the planet and the potatoes that we all love. McCain are on a journey to implement regenerative agriculture practices on 100% of the farms that they partner with by 2030.
The pop-up will take you through a secret door to an infinity room full of wildflowers inside a 'freezer' in the middle of the street and on the way out you get a little token to claim free chips made fresh in front of you.
Jords and Jack Remington will also be present to promote the installation.
We all love our McCain chips. What do you like to pair yours with?
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