Sol de Janeiro invites you its first 360° immersive Brazilian-inspired summer experience with Outernet
Sol de Janeiro has partnered with internet to deliver its first ever Brazilian-inspired experience as it continues to invest in the UK audience with yet another pop-up, following a recent activation with Sephora and a campaign with Lookfantastic.
The activation aims to "capture the essence of a Brazilian summer" and is named after the 'Sun of January' - when the sun hits its highest point in Brazil - it will attempt to bring that peak summer feeling to London.
Guests will be transported virtually to the iconic beaches of Rio de Janeiro, where the concept of Sol de Janeiro was first inspired, through giant LED, immersive audio-visual technology and more.
There will also be product testing of their icons and free samples along with summer refreshments and Brazilian music performances.
Sol de Janeiro was founded by Heela Yang, Camila Pierotti and Marc Capra in 2015 and is owned by L'Occitane Group. The brand embraces the Brazilian beauty philosophy of loving and flaunting your body and their hero product is the Brazilian Bum Bum Cream and Perfume Mists.
Laura Simpson, PR & Communications Manager at Sold de Janeiro UK&I, said: "At Sol de Janeiro, our mission is to ignite joy and self-celebration through the power and warmth of the Brazilian spirit. We totally look to own Summer, as a brand that is about expressing and being your authentic self, no matter your sizes, shape, gender, skin colour. Everyone is welcome at Sol de Janeiro and we want our products and brand to make people feel good, like they would when you live your best Summer life."
When: 2 - 4 August 2024, Fri-Sat 10am-8pm, Sun 10am-5pm
Where: Outernet London, Charing Cross Road, London WC2H 8LH
Liked this post? Follow this blog to get more.