7UP® Zero Sugar celebrates the nationwide launch of its newly designed packs with new pop-up series that infuses everyday social food occasions with moments of upliftment.
An interactive Coolbox will appear in London as a welcome respite from the heat, with interactive elements that will awaken the senses. Visitors can chill-out with refreshing 7UP® Zero Sugar on the rooftop area adorned with oversized ice-cube seats and massive cans transformed into tables.
Attendees will also have the chance to grab exclusive merchandise, including stylish t-shirts and trendy visors in the brand’s signature green. The Coolbox serves as a visual testament to 7UP® Zero Sugar 's fresh new design.
Collaborating with Twisted, the esteemed food media brand at Jungle Creations, 7UP® Zero Sugar is taking the pop-up series to new digital heights. Twisted will create compelling content that showcases delectable food and drink combinations perfectly paired with 7UP® Zero Sugar. This includes live street food challenges at the 7UP® Zero Sugar Coolbox, interactive social content, and exclusive at-home recipes designed to enhance the refreshing taste of 7UP® Zero Sugar.
To support all of the summer activations, an array of in-store activations, out-of-home (OOH), broadcast video-on-demand (BVOD), and digital marketing campaigns will be rolled out nationwide.
These UK activations are a continuation of the brand's new global positioning launched earlier this year, bringing moments of 'UPliftment' to everyday life.
Georgina Meddows-Smith, UK beverages marketing director, said: “We’re so excited to be bringing the new 7UP® Zero Sugar positioning to life with our fun pop-ups this summer. 7UP® Zero Sugar is loved across the UK and really is the perfect partner to food, so we hope these activations bring those moments of joy and upliftment that the brand is so well-known for. This is just the start too, we’re hoping to take the Coolbox to a number of different locations so the whole of the UK can experience the refreshing taste of 7UP® Zero Sugar, and we’ve got a load of surprises in store.”
The pop-up will also showcase at The Street Food Warehouse festival in Portishead 7- 9 July, Ilfracombe 29 - 30 July, Milford 4 - 6 August, and Aberystwyth 18 - 20 August 2023, where attendees can visit the exclusive 7UP® Zero Sugar lounge.
When: 30 June - 2 July 2023, 12pm - 8pm on Fri & Sat and 10pm - 6pm on Sun
Where: Southbank
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