Dermatologist-developed skincare brand CeraVe is opening the second iteration of its 'Back to School' high school-themed pop-up to encourage consumers to learn more about the brand's three-step skincare routine - Cleanse, Target and Moisturise.
Designed to "put fun back into education", guests will have the chance to trial the products and receive advice, as well as access private skin consultations with the brand's experts. It will also offer the opportunity to win merch and free samples.
Visitors will be able to fill out one of CeraVe's score cards as they navigate the educational space to identify their skin type and decide whether they're 'Team Hydration' or 'Team Clear Skin', helping them to build a skincare routine based on their skin goals.
Lauren Faulkes, business leader at CeraVe, said, "Finding the right skincare for you can be totally confusing.”
"Join us at CeraVe High and we promise to keep it simple; immerse yourself in our dermatologist developed formulas, expert advice, and playful education. Trust us to deliver skincare you can trust and still have fun with."
Carina Garcia, senior art director at Backlash, said, "Skin concerns and the perfect routine for your skin is such a difficult area to navigate. So, it is a wonderful opportunity to take a science-backed product and turn it into a memorable experience that will provide so much value to everyone who takes part."
The pop-up has been developed by creative marketing agency Backlash and follows the launch of CeraVe's first-ever pop-up in the UK in October 2023 in Covent Garden, which also had the 'Back to School' theme.
When: 4 - 7 April 2024
Where: Westfield London
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