Research-based skin care brand Paula’s Choice is launching ‘Beautypedia’ Skin Care Ingredient Checker, an innovative digital decoding tool as well as their SPF NPD.
Beautypedia's educational skin care resources and research-backed information provides the info you need to make informed decisions for you and your skin. The tool allows consumers to instantly analyse the ingredients in any skincare product in seconds, cut through trend-based hype and learn how the ingredients rate based on cited scientific research.
To celebrate the launch, Paula's Choice Skincare launches an immersive and shareable pop-up to engage press and influencers in Central London, in partnership with creative agency, Backlash.
They've opened ‘Paula’s Mini-Mart’, complete with colour-block aisles to match Paula’s Choice colour led products, allowing guests to easily navigate the ranges. Cool blue ‘Calm’ products in the freezer section, peptide ‘Boost’ strawberry fruit smoothies and the Sunshine Bakery that showcased the new ‘SPF’ product with personalised glazed Summer donuts.
Oversized labels and menus communicate each ingredient’s profile and function, along with lots of fun shopper related touches and props.
When: 27-29 April 2024
Where: Gallery Different 14 Percy Street, London, W1T 1DR
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