Rekorderlig Cider Opens “Cold Sauna” Pop-Up to Celebrate the Launch of the New Peach-Raspberry Flavour

Global cider brand Rekorderlig opens world’s first “Cold Sauna”, a 16 degrees C wooden peach shaped Swedish sauna where guests can sample of its latest refreshing flavour Peach-Raspberry and cool off.

 

Visitors mustn't worry as unlike Swedish saunas, clothes are not an optional choice for Rekorderlig’s Cold Sauna experience, so peaches (and raspberries) will be covered.

 

The pop-up offers a refreshing moment of respite and embraces the essence of “be a little Fruktig” (Swedish for “fruity”) so hot and bothered commuters can rediscover their carefree spirit.

 

The first 200 visitors will receive a free can of Rekorderlig’s ice cold Peach-Raspberry flavoured cider.

Rekorderlig’s new Peach-Raspberry flavour combines peach, with a hint of raspberry, to provide a refreshingly lighter taste without too much sweetness, but a whole lot of peachy character, perfect for summer sipping, in line with the brand’s carefree, playful and cheeky spirit. Pantone coined ‘Peach Fuzz’ the colour of 2024, so Peach-Raspberry is bang on trend.

 

Rekorderlig’s Cold Sauna will be popping up across the summer for consumers and festival goers across the UK to enjoy.

 

The sauna will also arrive at Hackney Bridge, London from 23 – 27 August 2024.

 

When: 22 August 2024, 12pm-6pm

Where: Broadgate Circle, Liverpool Street, London

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