Netflix and mental health charity Mind are opening an ‘As Seen on Netflix’ one-day pop-up shop in London and in Birmingham with wardrobes, props and memorabilia from some of its most popular shows.
The pop-up will start in London on the 12th of October and then move to The Bullring in Birmingham on the 19th of October.
From showcase wardrobe pieces, to niche background props and unique memorabilia, As Seen on Netflix, which sees Netflix partnering with leading mental health charity Mind, will be a treasure trove for fans, providing the ultimate space for them to geek out, connect with others and take home a piece of TV and film.
An online auction will also take place from the 11th of October to the 21 October, at 11am, with all starting bids at £9.99.
The stores will showcase a selection of extra special items will be available as part of an online auction including original Lady Whistledown papers and Penelope Featherington’s headpiece from Shondaland’s Bridgerton, Gillian Anderson’s Maggie Thatcher suit from The Crown, Princess Diana’s jeans from the same show, and the Marni suit as worn by Kaya Scodelario playing Susie Glass in ‘The Gentlemen’ and a signed Victoria Beckham Rolls-Royce t-shirt.
And to celebrate the latest release of 'Heartstopper', which launches its third season on Netflix this week, the store will also have some amazing items from the hit series, and a replica of Charlie's (Joe Locke) bedroom for fans to immerse themselves in the beautiful world created by writer, Alice Oseman.
For those who can't make it to the stores, a collection of extra special pieces will be made available for fans to bid on via the online auction run by Mind, including:
- Original Lady Whistledown Papers and Penelope Featherington’s (Nicola Coughlan) headpiece from Shondaland’s Bridgerton
- Dushane’s (Ashley Walters) denim jacket and Sully’s (Kane Robinson) Y3 Tracksuit worn in his final scene in Top Boy
- Margaret Thatcher’s (Gillian Anderson) suit from The Crown
- Nick’s (Kit Connor) Carhartt jacket from the snowball scene in Heartstopper
- Susie Glass’ (Kaya Scodelario) Marni suit worn in The Gentlemen
- Emma Morley’s (Ambika Mod) typewriter from One Day
- Otis (Asa Butterfield) and Eric’s (Ncuti Gatwa) bikes, and one of Jean Milburn’s (Gillian Anderson) wooden penises from Sex Education
- The Rolls Royce t-shirt from Beckham signed by Victoria Beckham and a Real Madrid shirt signed by David Beckham
- The original clay model of Molly from Chicken Run: Dawn of the Nugget
- Joan’s (Annie Murphy) wig from Black Mirror episode ‘Joan is Awful’
- Versace pants signed by Robbie Williams
- Original set drawings from The Witcher
- A Casio watch from KAOS signed by Jeff Goldblum
- The ‘Tucker’s’ bar sign from Black Mirror episode ‘San Junipero’, signed by writer and creator Charlie Brooker.
In-store items will be set across a range of prices, with some items on sale for as little as £1. All of the proceeds from ‘As Seen on Netflix’ will be donated to Mind to support its work across England and Wales.
Anne Mensah, VP of UK Content, Netflix said: "As Seen on Netflix is more than just a pop-up shop; it's a celebration of incredible fan communities. Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories. Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind.”
Sarah Hughes, CEO of Mind, said: “We know that when mental health issues are explored on-screen, they can hold real power in helping us to understand our own experiences. Right now, we know that increased mental health support has never been more important. Two million people are currently stuck on waiting lists for NHS services, and many more feel unable to reach out for the help they need for fear of discrimination, being judged, or not being taken seriously.
“That’s why we are delighted to be joining forces with Netflix for this very special partnership, to make sure no mind is left behind. From exclusive props to iconic wardrobe pieces, there really is something on offer for everyone, and every item sold will help us be there for even more people who need us. This includes through our services and network of local Minds, campaigning for change and challenging stigma, to make sure everyone can access the support they need.”
When: 12 October 2024
Where: 113 Bethnal Green Road, East London
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