Diptyque to open holiday pop-up with Lucy Sparrow

Diptyque is delighted to announce the opening of an exclusive holiday pop-up concept within St. Pancras International Station to celebrate its limited edition holiday collection in collaboration with whimsical British felt artist, Lucy Sparrow.

 

The space, situated directly in-front of the Eurostar Departures, sees the Lucy Sparrow festive felt wonderland concept come to life, bringing a vibrant and enchanting customer journey to launch the gifting season at St. Pancras.

Visitors are invited to discover a fantasy-filled festive moment housed in a pop-up retail space inspired by Lucy Sparrow’s felt creations, with a giant Diptyque-branded needle sewing the customer’s journey onto the floor, creating a festive weaving pattern throughout the space.

 

The magical world of Diptyque, in partnership with Lucy Sparrow, brings a whimsical poetry and quirky pop aesthetic to the festive season, drawing inspiration from the creative spirit of Diptyque and its founders’ fondness for the playful use of materials. Alongside the house’s artisanal heritage, Lucy Sparrow brings her distinctive artistic approach that blends craftsmanship, eccentricity and a pop art aesthetic to felt work.

The Diptyque Holiday Collection will be available to purchase at the 5 square metre pop-up space including limited edition scented candles, candle lanterns, fragrances as well as core heroes of the brand.

 

Alongside this festive pop-up space, Diptyque continues its creation of magical festive worlds with the exclusive Ephemeral Space in Maison Diptyque London, New Bond Street playing host to Lucy’s Festive Felt Delicatessen, a conceptual retail space within the flagship store that will play home to over 2,000 felt creations exclusively created by Lucy Sparrow for Diptyque.

 

Amanda Morgan, Managing Director of Diptyque UK, said: “To continue our commitment of creating surprise and delight retail moments throughout the calendar year, we are excited to announce our exclusive Holiday Pop-Up at St. Pancras International Station this season. With enchanting surprises, festive gifts and fairytale decorations, Diptyque promises a magical journey to the very heart of the festive season. We are excited to welcome existing customers and new visitors in the area, where the enchanting and delightful retail concept moment will symbolise the start of the exciting holiday period.”