Dare to board the Afterlife Train?
Fanta, GB’s no.1 flavoured carbonates brand, is offering Halloween fanatics the chance to enter a Beetlejuice Beetlejuice-themed immersive experience for 4 days only, on the lead up to Halloween.
The activation celebrates the launch of ‘Fanta Zero Afterlife’– the new zero sugar apple flavour as part of an exclusive Beetlejuice Beetlejuice movie partnership.
The pop-up features the movie’s spooky Afterlife Train. Visitors will navigate their way through the experience, that brings to life scenes within the film, each offering; unique interactions, characters, jump scares, and photo opportunities, with puzzles that must be solved to escape the Afterlife Train.
If visitors dare to board the Afterlife Train, and escape, they will be rewarded with a limited edition can of Fanta Zero Afterlife and a £50 Nando's voucher for a total of 55 ticket holders.
Hanna Lauri, Fanta Brand Manager at The Coca-Cola Company said “Fanta has a longstanding association with Halloween, and this year, we’re excited to bring Beetlejuice fans an immersive, spine-chilling journey full of thrills, puzzles and of course, refreshing Fanta Afterlife Zero Sugar.
“Get up close and personal with the film of the spooky season – it’s truly an experience you won’t want to miss.”
The hit Tim Burton movie was released in cinemas on the 5th of September 2024, with Michael Keaton in the lead role as Beetlejuice.
Fanta's campaign invites the public to scan QR codes to board the train on the Coca-Cola app to play an interactive game. The advert creative sees a young adult male request a Fanta from an underground train station vending machine by saying WantaFanta three times. He is then welcomed aboard the After Life train amongst a host of ghoulish beings!
When: 30th October - 2nd November 2024
Where: Chestnut Plaza, Westfield Stratford City, London
Tickets: free, available at the event or through the Coca-Cola App.
Liked this post? Follow this blog to get more.