Featuring 13 of the most-wanted, cult-beloved brands: Vieve, Lyma, NARS, Glow Recipe, Milk Makeup, Biossance, Caudal, Ole Henriksen, Simi Haze Beauty, Summer Fridays, Medik8 and House of Creed.
The pop-up is free for guests of all ages to attend and visitors can get creative and experiment with hundred of products. There will also be the opportunity to play for thrills as guests can get their game on for a guaranteed prize.
Indigo Clarke, Global Brand Director at Cult Beauty, said: "Following the launch of our fresh, bold rebrand, we wanted to follow up by physically reintroducing ourselves to our community with an immersive pop-up that invites our audience to explore, experiment and express themselves.
"It is also the Holiday season, so we're leaning into nostalgia with a playful, experiential event brimming with games and activities, as well as expertly curated beauty."
Francesca Elliott, Managing Director at Cult Beauty, said: "This new era of Cult Beauty allows us to stay ahead of trends, connect more deeply with our customers and continue offering a modern, elevated shopping experience that aligns with the innovative brands we represent."
This is a beauty experience like no other. Caution: Imagination will run wild!
When: 9 - 10 November 2024, 11am - 5pm
Where: Protein Studios, 31 New Inn Yard, London, EC2A 3EY
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