Teen skincare and makeup brand indu goes on unmissable tour of the UK

For the first time, teen skincare and makeup brand indu is going on tour. With a mission to get its products in as many teen hands across the UK, the indu branded pop-up van will be making stops in four locations.

In a poll conducted among indu’s teen committee, 92% of teens said they prefer shopping for makeup in real life, as well as 68% for skincare. 84% also said that testing and trying products in store is what they enjoy most. This pop up is designed to give teens that interactive, fun experience, in real life.

In the most exciting way to see indu, the mobile shop will offer teens the rare chance to test and play with all products in the range, bag a limited-edition indu hoodie (for the first 30 customers) collect samples and surprise gifts, plus more insane offers. All while mingling with their favourite teen influencers.

The four stops have been strategically selected where teens may not have yet come across the brand, as well as bolstering awareness of the upcoming Sephora store in Birmingham, where indu will be retailed.