On January 17th 2025, HOKA is launching 'Run Stop Corner Shop', a consumer-first immersive space in East London - a convenience store stocking all the running essentials you'll need for the new year training period.
'Run Stop Corner Shop' is opening in conjunction with the launch of the iconic Bondi 9, which launches two days prior. With this update to the ultra-cushioned franchise that disrupted the
running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride.
'Run Stop', located on Bethnal Green road, celebrates the world of running and acts as a one-stop-shop for any runner's needs.
A working ATM produces five 'HOKENs' for customers to purchase their essentials, ranging from scratch cards to snacks. The scratch cards can reveal prizes such as sunglasses, t-shirts, key chains, pick & mix sweets and even trainers.
At the back of Run Stop there's a hidden space through a blue neon lit walkway where all of the London corner shop aesthetic fades away and the consumer experience becomes entirely different; here you'll come to a HOKA innovation zone, FlyLab.
In this elevated space, customers can experience the Bondi9 and a place where HOKA will regularly hold brand activities including regular runs in collaboration with some of London's most prominent communities.
'We are so excited to invite customers into the world of HOKA through the immersive experience of Run Stop, connecting with consumers and bring together the ever growing running communities in London', said Cynthia van der Moolen HOKA EMEA Marketing Director. 'Although Run Stop celebrates HOKA's product innovation, the space is not just about performance footwear, it's about the connections made between runners, the stories shared and the experiences that shape the way we move'.
The world of the 'Run Stop Corner Shop' comes to life in the brand film, staring Scratcha, a British electronic musician, DJ and record producer, as well as a respected face on the London music scene. Scratcha is an avid runner currently working up to running a marathon.
When: 17 January - 23 February 2025
Where: 123 Bethnal Green Road, E2 7DG
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